What’s the matter, did all the jingle writers die or something?
Every day I see/hear another car commercial featuring a song from my youth. Is my generation so out of ideas that they can’t even write a jingle anymore? Do they have to take the music that I grew up on, which still means something to me, and make me associate it with buying a car every time I hear it?
Can’t someone please make them stop?
8 responses so far ↓
1 Bob // Jul 24, 2001 at 12:35 pm
Its marketing pure and simple. The reason they use the Who’s "the best I ever had" is because we ( the individuals they expect to buy their car) identify with that song. It gives us the warm fuzzies ( at least thats their aim. For the most part it works ). This is the same reason they use Britney Spears to sell Pepsi ( or is it Coke? ) ( I guess if I was in their target age bracket, meaning I still drink this crap, I would know that. ) Economics my man, pure and simple. Your in a target age group, and aparently it reached you. Scary Huh?
2 michael // Jul 24, 2001 at 12:40 pm
that’s just it. it doesn’t reach me. it just pisses me off…
all i remember is they used a song i know. i couldn’t tell you who the car company is…
certainly doesn’t make me want to buy a car, although i know that’s their intention.
3 Bob // Jul 24, 2001 at 10:48 pm
Sorry. Didn’t mean that it reached you in their intended way just that it caught your attention because a part of your ( your past ) identifies with the song. I also mean that a portion of our generation buy’s into this. "talkin’ bout my generation" ( pun intended) they are now reaching, or are already at the point, we swore in our youthful vigor we would never get to; namely overweight,chip eating,couchpotatolovin’ ,materialistic fools. we gave up fighting and joined the "club". Where is the originality? the drive? the adventure? To most of us an adventure is taking the kids to the zoo. These songs strike the youth nerve. " Identify with the freedom of your youth, buy this car!" thats whats scary".
4 michael // Jul 24, 2001 at 10:59 pm
hmm…identifying with the freedom of our youth. i never looked at it quite that way, thanks. so they’re selling our lost youth back to us instead of sex.
won’t get fooled again…
5 Bob // Jul 24, 2001 at 11:04 pm
At least we see it for what it is. " won’t get fooled again" says it all for me. Carry on brother of my youth.
6 gary // Jul 25, 2001 at 1:27 am
I recently heard Muddy Water’s ‘Im ready’ and looked up to see a viagra commercial. Of course, with him being dead he doesn’t have any say in the matter and gets no money from the deal.
So from now on I will boycott viagra, unless of course, I need it, but lets not go there…
7 michael // Jul 25, 2001 at 12:08 pm
what?…we’re not brothers anymore? i didn’t buy that car, i swear…
let’s see…what have they used so far?
the Who - the best I ever had
Edgar Winters Group - free ride
Ozzy Osbourne - was it crazy train?
any others?
they really should use Pink Floyd’s - money.
money…it’s a gas…grab that cash with both hands and make a stash…
8 michael // Jul 25, 2001 at 12:57 pm
i forgot all about sting doing that jaguar commercial/video.
punk ass…
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